Anyone who is drinking a Hoegaarden White beer in the coming days, take a minute to remember Pierre Celis.
The master-brewer from Brewery Hoegaarden passed away last Saturday in his beloved village Hoegaarden.
In 1966 Celis started his own brewery in an old farm-house. He still new of how to make “Witbier” from the days he helped as a child in the local brewery of Tomsin, a “Witbier” brewer.
In the first years Celis brewed for fun. His wife told him to take the Witbier with him on his milk tours and try to get a price for it from the villagers. Clients were enthusiastic about the fresh-sour taste and soon demand for the beer soared.
By 1979 the brewer Pierre Celis bought a brew-house “De Kluis” in Hoegaarden and “Hoegaarden Witbier” was (re)born. Celis decided that his Witbier ought to be poured in the now typical Hoegaarden jam jars. A recipe for success was born.
In 1990 Celis sold his brewery to Interbrew (now AB InBev). A couple years later he decided to move to Austin, Texas and start all over with a new brewery called “Celis Brewery” and brew his beloved “Celis White”. An instant success. After one year he already brewed 28,000 keggs of his beer. Only a couple of years ago he sold his brewery in the States, came back to Belgium and retired in Hoegaarden. He died of cancer at the age of 86.
Belgiuminabox now offers a 10% discount on Hoegaarden glassware (0.25L and 0.50L).